marketing + creative agencies

your agency + agents

We're a forward-deployed team of AI engineers, product people, and designers. We build software for the AI-forward agency that wants to keep humans, creativity, and taste in the loop.

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accelerate

the floor moved

Your clients have the same AI you do. Services and solutions are the floor now, not the pitch. The work that keeps a retainer is work a generic model can't do: work that sounds like one brand and nobody else.

curate brand context
activate brand fidelity across your campaigns

brand context > ai slop

We turn a brand's identity, history, and market into structured context. Then we plug that context into every AI interaction.

example
seeded with newcopy

here's ours

this path: personas who it's for; positioning and voice at the end

domains: 8
contexts: 103
links: 65

newcopy's own brand, curated as structured context. Scroll: each frame sits inside the one before it.

newcopy / personas / layer 1 of 4

target audience

primaryagency principals
secondaryclient-side marketing teams
tertiarystrategists + operators
not forsolo creators, consumers, enterprise buyers

newcopy / personas / layer 2 of 4
illustrative persona named owen hale

the agency principal

role: Founding partner. Owns the service offer, delivery, and growth.
needs to know: What gets built, for whom, how it fits the agency's work, and who owns the IP.
tunes out: Another AI subscription. Generic output. Demos that never ship.

newcopy / personas / layer 3 of 4
illustrative

jobs to be done

01answer the ai questionWhen a client asks what AI means for their business,I want to bring a specific, credible build,so I can lead the conversation instead of reacting to it.
02ship the prototypeWhen a prototype looks promising,I want to take it to a client-ready product,so the agency's name is on something dependable.
03sell before hiringWhen AI work outruns my team,I want engineering, product, and design capacity on call,so I can sell the work before I hire for it.
04keep our name on itWhen we deliver,I want clear white-label and IP terms,so the client sees the agency, not a vendor.

newcopy / personas / layer 4 of 4
one job

answer the ai question

When a client asks what AI means for their business, I want to bring a specific, credible build, so I can lead the conversation instead of reacting to it.

answered bybuilt for one clientpositioning
proven byBuilds can be made for a specific client.messages
said as“Built for this client, not another generic AI tool.”voice
guardrailNever call newcopy a generic AI writing app, chatbot, or SaaS subscription.guardrails

three paths through one brand
pick one to run it

01personaswho it's for, shown above
02positioningwhy it wins
03voicehow it sounds

See how the stack fits together

that was ours

theirs next

We build the same structure for every client you bring: their identity, history, and market, curated once, then plugged into every AI interaction.

how we work
white-label + ip

your name on it

Every build is custom and white-labeled, so your clients log in under your name. We're forward-deployed, so it ships instead of stalling as a demo. License it from us, or own the configured platform outright. The engine underneath stays ours either way.

01Turn brand knowledge into authentic experiences.
02Scale your team with agents that know the brand.
03Stay indispensable in a world of generic AI.
04Turn your expertise into repeatable, productized services.

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